The Asetica Sintered Stone Range Has Changed. Here's What That Means for Your Next Project.
We've restructured the Asetica range from the ground up. The tier architecture has changed, our supply partnerships have expanded significantly, and the pricing across most of the collection reflects that. This is not a sale. It is not a temporary adjustment. It is a deliberate commercial decision about how we want to bring sintered stone to the Australian market — and who we want to be able to bring it to.
Want to see the updated range? Visit our Sydney showroom or Perth showroom, or request complimentary samples posted directly to your address. View the Collection →
A New Tier Architecture
Our range has always been structured around three tiers: Classic, Designer, and Luxury. Those tiers still exist. What has changed is which colours sit within them — and at what price point each tier opens.
Colours that previously required a top-of-range budget have moved into our Classic and Designer tiers. That includes some of the most specified looks in sintered stone: cool whites, soft concrete tones, deep blacks, and the quieter marble-inspired surfaces that perform across kitchen, bathroom, and commercial applications alike. These surfaces have not changed in quality, in technical specification, or in what they look like on a slab. The tier they sit in has changed. The number on a quote sheet has changed. Nothing else.
For designers and architects who have previously loved these surfaces but found them difficult to justify on a project budget, that constraint no longer applies in the same way. The material that was right for the brief is now considerably more likely to be right for the number as well.
Why This Happened: Supply Chain Diversification
Sintered stone is produced by manufacturers around the world. For most of our history, Asetica sourced from a concentrated set of production partners. That worked, the quality was consistent and the positioning was clear. But a concentrated supply chain carries its own cost, and that cost was showing up in our pricing relative to what the Australian market needed.
Now, we have significantly expanded our network of manufacturing partners. Across every category of building material and in most industries more broadly, the last few years have driven a fundamental reassessment of single-origin and single-partner supply arrangements. We made the same assessment and reached the same conclusion: a more flexible sourcing network produces better commercial outcomes, and those outcomes can be passed to the people specifying and buying our surfaces.
The result is a range where more colours are accessible to more projects, without any change to the technical standard we hold every slab to before it leaves a warehouse.
What Has Not Changed
The Luxury collection: Breccia Brown, Essential Gold, and Tropical Green remains exactly where it has always been. Same production origin. Same pricing. These colours have not moved because nothing about the commercial case for moving them has changed. If you have previously specified them, nothing about that decision requires revisiting.
The performance specification across every tier is also unchanged.
Every slab in the Asetica range — Classic, Designer, and Luxury — meets the same technical standard:
- Water absorption below 0.05% (functionally impermeable)
- Mohs 7 hardness rating
- Full UV stability for outdoor and alfresco applications
- Chemical Resistance Class A
- Non-combustible classification under Australian standards
- Slab dimensions up to 3,200 x 1,600mm
The sintering process that produces these properties does not vary by price tier. A Classic range slab and a Luxury range slab go through the same kiln, at the same temperature, under the same compression. What differs is the aesthetic — the colour, the movement, the surface treatment. The underlying material is the same.
Technical documentation available for all surfaces. Download full spec sheets, test results and compliance certifications via our downloads page, or contact Asetica directly.
What This Means If You've Quoted Asetica Before
If you have previously received a quote that included Asetica surfaces and the project did not proceed, or if you specified Asetica into a project that went a different direction for commercial reasons — it is worth revisiting that conversation.
The surfaces are the same. The lead times and service structure have not changed. Our showrooms in Sydney, Perth, and Melbourne remain the same points of contact. What has changed is material enough that a project that did not stack up before may stack up now.
If you want to request a revised quote or updated pricing on a specific project, contact the showroom directly. Complimentary samples remain available across the full range, posted to your address anywhere in Australia.
Frequently Asked Questions
Has the quality of the range changed?
No. Every surface in the Asetica range meets the same technical specification regardless of which tier it sits in. The material standard is unchanged.
Why have some colours moved between tiers?
As we expanded our supply partnerships, the cost base for certain colours changed. Where that change was significant, it is reflected in both the tier placement and the price. The colours themselves — what they look like, how they perform, how they fabricate — are unchanged.
How do I find out what the new pricing looks like for a specific colour?
Contact your nearest showroom or account manager. We do not publish pricing publicly, but your account manager or our team can provide a current price list and walk through what has changed for any colour you are working with.
Does this affect my existing quote or order?
Existing confirmed orders are not affected. If you have an open quote and want it reassessed under the current pricing, contact your account manager and we will reissue it.
Are samples still available?
Yes. Complimentary samples are available across the full range and posted directly to your address across Australia. Order via the collection page or contact a showroom directly.
More guides from Asetica:
- Why Sintered Stone is the Smartest Splashback for Your Kitchen
- Outdoor Kitchen Materials Perth: Heat & UV Guide
- Outdoor Kitchen Materials Melbourne: Four Seasons Guide
- Sintered Stone Facades: AS/NZS4284 Compliance Guide
Ready to revisit your next project?
View the Collection · Sydney Showroom · Perth Showroom · Download Spec Sheet